Curated with intention. Chosen to make getting dressed feel good.
GYB Mercantile is a small, thoughtfully curated boutique born inside GYB Studio in Carmel, California.
After years of helping women feel stronger and more confident in their bodies, I wanted to create a space that carried that same feeling beyond the studio. Because feeling good in your body isn’t just about how you move, it’s also about what you put on.
GYB Mercantile is intentionally small. I handpick limited quantities of pieces I genuinely love: effortless everyday staples, flattering denim, pretty dresses, elevated layers, accessories, gifts, and special finds for vacations, events, and real life.
You won’t find endless racks or hundreds of the same item here. The goal is a more personal way to shop: fewer pieces, thoughtfully chosen, with help finding what actually works for you.
And if you’re looking for something I don’t have? Ask me. I love helping source special pieces and putting together personalized edits for trips, events, or simply refreshing your closet.
GYB has always been about helping women feel strong, confident, and at home in themselves.
GYB Mercantile is an extension of that…just with really good clothes.
— Gillian
Founder, GYB Mercantile
